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WHERE MAKEUP MERGES WITH INCLUSIVITY AND GLAMOUR, CREATING A ROYAL TABLEAU OF SELF-CONFIDENT EXPRESSION

Explore our range of products that embrace the splendor of every complexion and self-assurance.

Flaunt a look that conjures grandeur and boldness, and unveil the inner queen within you.

Our latest items

Why Shoptimizer?

We believe in easy access to things that are good for our mind, body and spirit. With a clever offering, superb support and a secure checkout you’re in good hands.

Smart ideas

With dozens of intelligent concepts, you’ll find what you’re looking for in our store, and it will be unique and personalized to match.

Outstanding support

Our customer support is second to none – users rave about how we don’t rest until every issue is solved to their satisfaction.

Secure checkout

With 128-bit SSL security with advanced encryption you are guaranteed that your purchases are safe.

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DECADENCE

Liquid Lipstick     4 colors

PROVOKINGLY PLUMPING

Plumping gloss

Real talk from our real customers

Loyal customers, they don’t just come back, they don’t simply recommend you, they insist that their friends do business with you.

I just can’t recommend Shoptimizer enough. I feel like I’m on a first-name basis with some of the crew, they’re just so unbelievably helpful, no matter what the question. Their products are also so beautifully well made and easy to maintain, they’ll last for years to come.

Laura Fitzgerald

Every order from Shoptimizer has been an amazing experience. their site provides lots of detail so I know exactly what I’m getting and their customer support is just outstanding. I needed to swap an item for a different size and they arranged everything for me within 24 hours.

Kevin Walsh

Our most popular products

Brands we stock

We pick the very best so you can be assured of the quality. There can be no compromises when it comes to materials, ease of wear, and durability.

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For all skin tones
Inclusive, vegan & cruelty free
Belgian makeup brand
Small batches = Quality products